Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

13.06.2025 - Chapter publication

La couleur, marqueur créatif générationnel ? Millennial Pink, Gen-Z Yellow, Brat Green… des choix chromatiques emblématiques

Sabine Ruaud, Bideaux

Ellipses, Paris, June 2025

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07.06.2025 - Article in a peer reviewed journal

How Topic Modeling Can Spur Innovation Management

Martin Wetzels, Ruud Wetzels, Schweiger Elisa, Grewal Dhruv

Journal of Product Innovation Management, June 2025

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31.05.2025 - Article in a peer reviewed journal

Understanding the B2B customer experience and journey: A convergence-based lens

Arne De Keyser, Paolo Antonetti, Maria Rouziou, Mathieu Beal, Zih-Hsiang Wang, Yany Grégoire, Bruno Lussier

Journal of Business Research, Volume 198, May 2025

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30.05.2025 - EDHEC publication

[Cas par cas #11] IPRA - Panarello : marier les arômes et les saveurs ? Saisir les enjeux de la négociation interculturelle

Martin Chour, Philippe Bucaro

EDHEC VOX, May 2025

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22.05.2025 - EDHEC publication

(Newsletter #17) Think differently, act effectively

Magnus Blomkvist, Naeem Ashraf, Hayyan Alia-Thorey, Thomas B. Long, Madlen Sobkowiak, Joëlle Vanhamme, Hager Jemel-Fornetty

EDHEC VOX, May 2025

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